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Who We Are

Hong Leong Insurance (Asia) Limited ("HLIA") was established in Hong Kong in 1973 and is an Authorized Insurer registered with the Office of the Commissioner of Insurance (Registration No.: 32621). We offer a wide range of general insurance products, including personal, commercial and corporate insurance, to meet the needs of individual, corporate and industrial clients. HLIA's mission is to become the leading provider of personal insurance delivering first class services to its customers. Indeed, our pledge of high-quality services outstrips many competitors in the market.

Our Story

HLIA is an indirect wholly-owned subsidiary of Hong Leong Financial Group Berhad ("HLFG"), a public listed company in Malaysia. Incorporated in 1968, HLFG has evolved and grown in size and strength into an integrated financial services group through sound and focused business strategies aided by strong management and financial disciplines.

HLFG's main subsidiaries comprise: 1) Hong Leong Bank Berhad (listed in Malaysia) which provides comprehensive services in personal financial services, treasury, corporate and commercial banking in Malaysia and with overseas subsidiaries/branches in Singapore, Hong Kong, Vietnam and Cambodia; 2) Hong Leong Islamic Bank Berhad which focuses on Syariah-compliant commercial banking, Islamic wholesale and investment banking as well as Islamic wealth management; 3) HLA Holdings Sdn Bhd ("HLA"), via its subsidiaries namely Hong Leong Assurance Berhad, Hong Leong MSIG Takaful Berhad, HLIA and HL Assurance Pte. Ltd, and its associate, MSIG Insurance (Malaysia) Berhad, which provides life, general and, takaful insurance services in Malaysia, Hong Kong and Singapore; and 4) Hong Leong Capital Berhad (formerly known as "HLG Capital Berhad") (listed in Malaysia) which provides investment banking, stockbroking, futures broking, asset management and unit trust services via its subsidiaries, Hong Leong Investment Bank Berhad and Hong Leong Asset Management Berhad.

Why Choose Hong Leong Insurance (Asia)?

Excellent Rating

HLIA is rated "A-"(excellent) by A.M. Best Company, the world's oldest and most authoritative insurance rating source. A.M. Best Company's description of "A-" (Excellent): A rating assigned to companies which have, in balance, excellent financial strength, operating performance, and market profile when compared to the standards established by A.M. Best Company. These companies, in their opinion, have a strong ability to meet their ongoing obligation to policyholders.

Confidence Guarantee

We possess superior financial strength, prudent risk management, and strong parental support from HLA. All these convey full confidence to our customers and business associates. Being a customer-oriented insurance company in Hong Kong, HLIA is committed to excellence in service.

Comprehensive Service

Digitalization in insurance application and claim provides paperless and unmanned operation including online and mobile applications progressively. The customer service center delivers high-quality pre-sales and after-sales services. No intermediary arrangement offers you an affordable premium for your comprehensive protections. Member zone is set up for members to view member account information and special offer anytime, anywhere.


Elite Awards 2019

Service Excellence in Insurance Award

Metro Awards for Service Excellence 2019

Service Excellence in Insurance Service

Most Valuable Services Awards in Hong Kong 2019

Most Valuable Services Award

iChoice Awards 2019

Most Popular Domestic Helper Insurance Award

The 8th Hong Kong Volunteer Award

Participation Certificate

Whiz–kids Express Weekly and Mommy's Express Weekly Parent's Choice Award 2019

Parent's Choice Award – Travel and Home Content Insurance

More Awards
  • Insurance Excellence Awards 2019
    Excellence Travel Insurance Product Award
  • Economic Digest Outstanding eCommerce Excellence Award 2018
    Outstanding eCommerce Excellence Award
  • U Magazine Travel Awards 2018
    My Favourite Travel Insurance Service – Insurance Company
  • Hong Kong FinTech Impetus Awards 2018
    Hong Kong FinTech Impetus Awards – Gold Award
  • White Collar's Most Favourite Brand Award 2018
    Online Insurance Platform Brand Award
  • Hong Kong Digital Brand Awards 2018
    Outstanding Online Travel Insurance Service – Finance
  • 2018至Like Brand Award
    2018至Like Travel Insurance Brand Award
  • Whiz–kids Express Weekly and Mommy's Express Weekly Smart Family Choice Awards 2017
    Smart Family Choice Awards - Home Content Insurance
  • Economic Digest Outstanding eCommerce Excellence Award 2017
    Outstanding eCommerce Excellence Award
  • Metro Awards for Service Excellence 2016
    Service Excellence in Home Content Insurance
  • Most Valuable Services Awards in Hong Kong 2016
    'Most Valuable Services Awards in Hong Kong 2016' presented by Mediazone
  • Flyagain.la又飛啦 ! My Favorite Travel Brand Awards 2014
    My Favorite Travel Insurance
  • Baby Kingdom Top 10 Family Brand Awards 2013
    Parents' Favorite Domestic Helper Insurance
  • Metroinfo Parents Beloved Brand Award 2013
    Outstanding Brand for Travel Insurance
  • Metroinfo Parents Beloved Brand Awards 2012
    Outstanding Brand for Domestic Helper Insurance | Outstanding Brand for Home Content Insurance
  • TVB Weekly Mother's Brand Award 2012
    Domestic Helper Insurance

Social Responsibility

Hong Kong Call Centre Association Charity Run 2019


Love Your Domestic Helper As Family Ceremony 2019


Sowers Action Charity Golf Tournament 2019


Sowers Action Charity Golf Tournament 2018


Love & Care for Domestic Helpers as Family Charity Movie Program 2015


Customer Reviews




We are highly satisfied with the service provided and the great expertise that we observed from the conversation. That was extremely helpful. Thanks Ben!


Salome tried her best to answer my questions and helped to complete my application patiently.


Michael is so helpful and helps me to process my claim efficiently. I will highly recommend your company to my friends.

Claims department