Who We Are

Hong Leong Insurance (Asia) Limited ("HLIA") was established in Hong Kong in 1973 and is an Authorized Insurer registered with the Insurance Authority (Registration No.: 32621). We offer a wide range of general insurance products, including personal, commercial and corporate insurance, to meet the needs of individual, corporate and industrial clients. HLIA's mission is to become the leading provider of personal insurance delivering first class services to its customers. Indeed, our pledge of high-quality services outstrips many competitors in the market.

Our Story


About HLFG

HLIA is an indirect wholly-owned subsidiary of Hong Leong Financial Group Berhad ("HLFG" or the "Group"), a public listed company in Malaysia.


HLFG is the holding company of a diversified financial group whose businesses consist of commercial banking business, Islamic banking services, insurance and family takaful business, investment banking, futures and stock broking and asset management business. The Group provides a broad range of financial products and services through diverse distribution channels to consumer, corporate and institutional customers in Malaysia, Singapore, China, Hong Kong, Vietnam and Cambodia.

About HLAH

HLA Holdings Sdn Bhd ("HLAH") is the insurance holding company of the Group. HLAH's subsidiary Hong Leong Assurance Berhad ("HLA") is a leading Malaysian life insurance company. To expand its influence, HLA merged its general insurance business with that of MSIG Insurance (Malaysia) Bhd into a strategic partnership. Today, Family Takaful is provided through Hong Leong MSIG Takaful Berhad. HLAH is also present in Hong Kong and Singapore through its subsidiaries, HLIA and HL Assurance Pte Ltd respectively. 

Company Background

Hong Leong Assurance Berhad (HLA) is Malaysia's largest and leading local life insurance company. We are a well-established and respected Malaysian brand offering financial wellness planning and protection solutions to meet the various needs of Malaysians at different stages of their lives. Commitment to our customers is key to HLA's success, where services are provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.


HLA - Awards & Recognition

HLA has been crowned Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance Insurance Asia Awards for a remarkable six consecutive years from 2016-2021. We are also the proud winner of Best Life Insurance Company – Malaysia for the 4th time from 2017-2019 and in 2021 and the inaugural Best Health Insurance Company – Malaysia respectively from International Finance Awards 2021. We were also named Best Life Insurance Company – Malaysia by World Finance Global Insurance Awards 2017.


Website: www.hla.com.my

Company Background

Hong Leong MSIG Takaful Berhad ("HLM Takaful") is a licenced takaful provider and a key component of Hong Leong Financial Group's Islamic financial services. We pursue excellence in offering the best family takaful solutions that are innovative, competitive and flexible in meeting the evolving needs of our customers.


As the Preferred Takaful Provider, we are connected with Malaysians through a set of strong values. With our dedicated partners and through our multi-distribution channels, we are committed in assisting Malaysians to achieve a brighter and more financially secure future.  


HLMT - Awards & Recognition

Hong Leong MSIG Takaful is the winner of the Best Takaful Operator Malaysia award by International Business Magazine Awards 2020 & 2021, Excellence in Insurance & Takaful award by Global Halal Excellence Awards 2020, the Most Innovative Takaful Company for Year 2020 & 2021 and Most Innovative Covid-19 Relief Programme (Insurance) awards by Global Business Outlook Awards, Excellence in Takaful Services award by Malaysia Excellence Business Awards 2019, Anugerah Mesra Pengguna (Kategori Insurans) award by Malaysian Consumer Protection & Welfare Board 2017 and Most Outstanding Takaful Product award by Kuala Lumpur Islamic Finance Forum 2016.


Website: www.hlmtakaful.com.my

Company Background

HL Assurance Pte Ltd is a leading online insurance company providing a wide range of insurance products including travel, car, critical illness, home, maid and other personal insurance protections as well as commercial insurance in Singapore. It is a licensed general direct insurer and also a member of the General Insurance Association in Singapore.


Website: www.hlas.com.sg

Why Choose Hong Leong Insurance (Asia)?

Excellent Rating

HLIA is rated "A-"(excellent) by A.M. Best Company, the world's oldest and most authoritative insurance rating source. A.M. Best Company's description of "A-" (Excellent): A rating assigned to companies which have, in balance, excellent financial strength, operating performance, and market profile when compared to the standards established by A.M. Best Company. These companies, in their opinion, have a strong ability to meet their ongoing obligation to policyholders.

Confidence Guarantee

We possess superior financial strength, prudent risk management, and strong parental support from HLA. All these convey full confidence to our customers and business associates. Being a customer-oriented insurance company in Hong Kong, HLIA is committed to excellence in service.

Comprehensive Service

Digitalization in insurance application and claim provides paperless and unmanned operation including online and mobile applications progressively. The customer service center delivers high-quality pre-sales and after-sales services. No intermediary arrangement offers you an affordable premium for your comprehensive protections. Member zone is set up for members to view member account information and special offer anytime, anywhere.


Yahoo Asia Big Idea Chair Awards 2023

Asia Best Search Campaign - Merit

White Collar's Most Favourite Brand Award 2023

Travel Insurance Brand Award

Family Top Brand 2023

Family Travel Insurance

Skypost Banking and Finance Awards 2022

Best Travel Insurance Award

White Collar's Most Favourite Brand Award 2022

Travel Insurance Brand Award

Digital Ex 2021

Best Rebranding and Repositioning Campaign

White Collar's Most Favourite Brand Award 2021

Domestic Helper Insurance Brand Award

Most Valuable Services Awards in Hong Kong 2019

Most Valuable Services Award

Hong Kong's Most Outstanding Business Awards 2023

Best Leading Professional Insurance Services Brand Of The Year

iChoice Awards 2019

Most Popular Domestic Helper Insurance Award

More Awards
  • Whiz–kids Express Weekly and Mommy's Express Weekly Parent's Choice Award 2019
    Parent's Choice Award – Travel and Home Content Insurance
  • Insurance Excellence Awards 2019
    Excellence Travel Insurance Product Award
  • Economic Digest Outstanding eCommerce Excellence Award 2018
    Outstanding eCommerce Excellence Award
  • U Magazine Travel Awards 2018
    My Favourite Travel Insurance Service – Insurance Company
  • Hong Kong FinTech Impetus Awards 2018
    Hong Kong FinTech Impetus Awards – Gold Award
  • White Collar's Most Favourite Brand Award 2018
    Online Insurance Platform Brand Award
  • Hong Kong Digital Brand Awards 2018
    Outstanding Online Travel Insurance Service – Finance
  • 2018至Like Brand Award
    2018至Like Travel Insurance Brand Award
  • Whiz–kids Express Weekly and Mommy's Express Weekly Smart Family Choice Awards 2017
    Smart Family Choice Awards - Home Content Insurance
  • Economic Digest Outstanding eCommerce Excellence Award 2017
    Outstanding eCommerce Excellence Award
  • Metro Awards for Service Excellence 2016
    Service Excellence in Home Content Insurance
  • Most Valuable Services Awards in Hong Kong 2016
    'Most Valuable Services Awards in Hong Kong 2016' presented by Mediazone
  • Flyagain.la又飛啦 ! My Favorite Travel Brand Awards 2014
    My Favorite Travel Insurance
  • Baby Kingdom Top 10 Family Brand Awards 2013
    Parents' Favorite Domestic Helper Insurance
  • Metroinfo Parents Beloved Brand Award 2013
    Outstanding Brand for Travel Insurance
  • Metroinfo Parents Beloved Brand Awards 2012
    Outstanding Brand for Domestic Helper Insurance | Outstanding Brand for Home Content Insurance
  • TVB Weekly Mother's Brand Award 2012
    Domestic Helper Insurance

Social Responsibility

Hong Kong Call Centre Association Charity Run 2019


Love Your Domestic Helper As Family Ceremony 2019


Sowers Action Charity Golf Tournament 2019


Sowers Action Charity Golf Tournament 2018


Love & Care for Domestic Helpers as Family Charity Movie Program 2015


Customer Reviews




We are highly satisfied with the service provided and the great expertise that we observed from the conversation. That was extremely helpful. Thanks Ben!


Salome tried her best to answer my questions and helped to complete my application patiently.


Michael is so helpful and helps me to process my claim efficiently. I will highly recommend your company to my friends.

Claims department