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Company Background
Hong Leong Insurance (Asia) Limited
Company Background

Hong Leong Insurance (Asia) Limited ("HLIA") was established in Hong Kong in 1973 and is an Authorized Insurer registered with the Office of the Commissioner of Insurance (Registration No.: 32621). We offer a wide range of general insurance products, including personal, commercial and corporate insurance, to meet the needs of individual, corporate and industrial clients. HLIA's mission is to become the leading provider of personal insurance delivering first class services to its customers. Indeed, our pledge of high-quality services outstrips many competitors in the market.

HLIA is an indirect wholly-owned subsidiary of Hong Leong Financial Group Berhad ("HLFG"), a public listed company in Malaysia. Incorporated in 1968, HLFG has evolved and grown in size and strength into an integrated financial services group through sound and focused business strategies aided by strong management and financial disciplines. HLFG's main subsidiaries comprise: 1) Hong Leong Bank Berhad (listed in Malaysia) which provides comprehensive services in personal financial services, treasury, corporate and commercial banking in Malaysia and with overseas subsidiaries/branches in Singapore, Hong Kong, Vietnam and Cambodia; 2) Hong Leong Islamic Bank Berhad which focuses on Syariah-compliant commercial banking, Islamic wholesale and investment banking as well as Islamic wealth management; 3) HLA Holdings Sdn Bhd ("HLA"), via its subsidiaries namely Hong Leong Assurance Berhad, Hong Leong MSIG Takaful Berhad, HLIA and HL Assurance Pte. Ltd, and its associate, MSIG Insurance (Malaysia) Berhad, which provides life, general and, takaful insurance services in Malaysia, Hong Kong and Singapore; and 4) Hong Leong Capital Berhad (formerly known as "HLG Capital Berhad") (listed in Malaysia) which provides investment banking, stockbroking, futures broking, asset management and unit trust services via its subsidiaries, Hong Leong Investment Bank Berhad and Hong Leong Asset Management Berhad.

HLIA is rated "A-"(excellent) by A.M. Best Company which is the world's oldest and most authoritative insurance rating source.


A.M. Best Company's description of "A-" (Excellent): A rating assigned to companies which have, in balance, excellent financial strength, operating performance and market profile when compared to the standards established by A.M. Best Company. These companies, in their opinion, have a strong ability to meet their ongoing obligation to policyholders.

We possess superior financial strength, prudent risk management and strong parental support from HLA. All these convey full confidence to our customers and business associates. Being a customer-oriented insurance company in Hong Kong, HLIA is committed to excellence in service.
 

News
1-11-2019
Mobile App Available Now

Apply Travel Insurance single trip through Hong Leong Insurance Mobile App to enjoy 60% off, valid until 31 January 2020, terms and conditions apply. Download now!

Apple App Srote Logo                  Google Play App Store

17-06-2019
Parent’s Choice Award – Travel and Home Content Insurance
Whiz–kids Express Weekly and Mommy’s Express Weekly Parent’s Choice Award 2019

"Parent’s Choice Awards – Travel and Home Content Insurance" presented by Whiz–kids Express Weekly and Mommy’s Express Weekly "Parent’s Choice Award 2019".

14-06-2019
Most Valuable Services Award
Most Valuable Services Awards in Hong Kong 2019

"Most Valuable Services Award" presented by Mediazone Group "Most Valuable Services Awards in Hong Kong 2019".

3-06-2019
New Collaboration

Hong Leong Insurance (Asia) Ltd (“HLIA”) has entered into a cooperation agreement with AIA Hong Kong to offer AIA insurance products through HLIA’s telephone sales network from June 2019 onward. The new collaboration aims to provide more product varieties and comprehensive protections to customers!

 

Photo: Mr. Peter Crewe, Chief Executive Officer, AIA Hong Kong & Macau (left) and Mr. Harry K.T. Wong, Director & General Manager, Hong Leong Insurance (Asia) Limited (right)

29-03-2019
Food and Beverage Fee of "Hole In One" Sponsorship
Sowers Action Charity Golf Tournament 2019

HLIA sponsored Sowers Action "Sowers Action" Charity Golf Tournament 2019.

16-01-2019
Outstanding eCommerce Excellence Award
Economic Digest Outstanding eCommerce Excellence Award 2018

"Outstanding eCommerce Excellence Award in General Insurance" presented by Economic Digest "Outstanding eCommerce Excellence Award 2018".

13-12-2018
My Favourite Travel Insurance Service – Insurance Company
U Magazine Travel Awards 2018

"My Favourite Travel Insurance Service – Insurance Company" presented by U Magazine "U Magazine Travel Awards 2018".

26-11-2018
Hong Kong FinTech Impetus Awards – Gold Award
Hong Kong FinTech Impetus Awards 2018

"Hong Kong FinTech Impetus Awards – Gold Award" presented by Metro Finance "Hong Kong FinTech Impetus Awards 2018".

21-11-2018
Online Insurance Platform Brand Award
White Collar's Most Favourite Brand Award 2018

"Online Insurance Platform Brand Award" presented by Focus Media "White Collar's Most Favourite Brand Award 2018".

19-11-2018
Octopus × HLIA Promotion

From now until 31 December 2018, pay with Octopus or O! ePay for online applications, you may enjoy $20 rebate for transaction of $200 or above for maximum twice during promotion period! Limited in quota. Please register in Octopus website after payment. The rebate will directly credited to your O! ePay account.

 

For details, please click here.

24-08-2018
Outstanding Online Travel Insurance Service – Finance
Hong Kong Digital Brand Awards 2018

"Outstanding Online Travel Insurance Service in Finance" presented by Metro Radio and The Chamber Of Hong Kong Computer Industry "Hong Kong Digital Brand Awards 2018".

18-07-2018
2018至Like Travel Insurance Brand Award
2018至Like Brand Award

"至Like Travel Insurance Brand Award" presented by Like Magazine "2018至Like Brand Award".

23-04-2018
Food and Beverage Fee of "Hole In One" Sponsorship
Sowers Action Charity Golf Tournament 2018

HLIA sponsored Sowers Action "Sowers Action" Charity Golf Tournament 2018.

23-03-2018
The 45th Anniversary

Hong Leong Insurance (Asia) Limited celebrates its 45th anniversary this year.Through the years, we have dedicated in delivering excellent and professional services. Leveraging on our e-commerce strength, we keep creating and enhancing our products to meet customer and market needs. Our simple and efficient online insurance platform continues to play a leading role in the market.

Looking forward to stay niche in this technology-driven era, we will be launching more fintech initiatives that align with our customer centric strategy. We will deploy more resources in technological development to deliver a swift and convenient experience to our customers with comprehensive and professional insurance services.

18-11-2017
Smart Family Choice Awards - Home Content Insurance
Whiz–kids Express Weekly and Mommy’s Express Weekly Smart Family Choice Awards 2017

"Smart Family Choice Awards - Home Content Insurance" presented by Whiz–kids Express Weekly and Mommy’s Express Weekly " Smart Family Choice Awards 2017".

24-10-2017
P2P Telemarketing CoP Certification
Hong Kong Call Centre Association (HKCCA)

Align with our professional service strategy, we passed the assessment and obtained “P2P Telemarketing CoP Certification” in the past years.

In June 2011, HLIA joined this program which held by the Hong Kong  Call Centre Association (HKCCA) and passed audit certification conducted by Hong Kong Quality Assurance Agency (HKQAA). The first certification is obtained in January 2012.

29-09-2017
Outstanding eCommerce Excellence Award
Economic Digest Outstanding eCommerce Excellence Award 2017

"Outstanding eCommerce Excellence Award in General Insurance" presented by Economic Digest "Outstanding eCommerce Excellence Award 2017".

12-07-2016
Service Excellence in Home Content Insurance
Metro Awards for Service Excellence 2016

"Service Excellence in Home Content Insurance" presented by Metro Daily "Metro Awards for Service Excellence 2016".

27-04-2016
Most Valuable Services Awards in Hong Kong 2016

"Most Valuable Services Awards in Hong Kong 2016" presented by Mediazone!

17-04-2016
King of Sedan Chair Competition
am730 x good morning CLASS

HLIA sponsored am730 & good morning CLASS "King of Sedan Chair" Competition.

12-12-2015
ILO ILO Charity movie
Love & Care for Domestic Helpers as Family Charity movie program 2015

HLIA sponsored Asia Outreach Hong Kong Ltd. "Love & Care for Domestic Helpers as Family" Charity movie program 2015.

09-02-2015
My Favorite Travel Insurance
Flyagain.la又飛啦 ! My Favorite Travel Brand Awards 2014

“My Favorite Travel Insurance ” presented by Flyagain.la又飛啦 ! My Favorite Travel Brand Awards 2014.

17-01-2014
Parents' Favorite Domestic Helper Insurance
Baby Kingdom Top 10 Family Brand Awards 2013

 "Parents' Favorite Domestic Helper Insurance" presented by Baby Kingdom Top 10 Family Brand Awards 2013.

18-05-2013
Outstanding Brand for Travel Insurance
Metroinfo Parents Beloved Brand Award 2013

  "Outstanding Brand for Travel Insurance" presented by Metroinfo Parents Beloved Brand Award 2013.

09-06-2012
Outstanding Brand for Domestic Helper Insurance | Outstanding Brand for Home Content Insurance
Metroinfo Parents Beloved Brand Awards 2012

"Outstanding Brand for Domestic Helper Insurance" and "Outstanding Brand for Home Content Insurance" presented by Metroinfo Parents Beloved Brand Award 2012.

13-05-2012
Domestic Helper Insurance
TVB Weekly Mother's Brand Award 2012

"Domestic Helper Insurance" presented by TVB Weekly Mother's Brand Award 2012